
is a socially conscious line of lipsticks bringing awareness to causes affecting the world — $2.00 from each lipstick purchase will be donated to a number of non-profit organizations that are making a difference in the lives of people who need it most.

is a socially conscious line of lipsticks bringing awareness to causes affecting the world — $2.00 from each lipstick purchase will be donated to a number of non-profit organizations that are making a difference in the lives of people who need it most.
Shop Conscious and let your Shade do the talking …
With every lipstick sold a $2.00 donation will be given to a nonprofit organization that is helping to change the world.
Your purchase makes this possible.
Don’t throw Shade. Wear it.
Join the #IWearShade Movement TODAY!
SHADE FEATURED CAUSE
Choose “CHILDHOOD HUNGER & HOMLESSNESS” as your SHADE cause and give back $2.00 from EACH Lipstick and Lip gloss purchase!

Together Let’s #MakeADifference
Spring / Summer Collection
SHOP WITH YOUR CONSCIENCE AND LET YOUR SHADE DO THE TALKING…
Show the world how you
#WEARSHADE
POST A PIC WEARING SHADE. HASHTAG YOUR SHADE & #IWEARSHADE. TAG SOMEONE SPECIAL.
Approved images may take up to 48 hours to appear.
Show the world how you
#WEARSHADE
POST A PIC WEARING SHADE. HASHTAG YOUR SHADE & #IWEARSHADE. TAG SOMEONE SPECIAL.