Shade is on a mission to bring awareness to causes that are affecting the world by donating proceeds to non-profit organizations around the world who are making a difference.


  • to STOP Domestic Violence
  • to END the DEMAND for Sex & Human Trafficking
  • to STAMP OUT Childhood Hunger
  • to FIND A CURE for Breast Cancer
  • to END Homelessness
  • To FIND A CURE for Sickle Cell Anemia



The MSK Experience


To create a global thread connection of sisterhood that inspires girls and women through intentional experiences designed to empower, motivate and educate.


The Mothers & Daughters Association



To create or enhance the relationship between a mother and a daughter across the GA area through charitable acts and relationship nurturing. The goal is to become the modern-day Girl Scout troupe….except with fabulous moms included.


The Nylon Project


“Homelessness in NYC have hit record highs with a 115 percent increase over the past two decades and it’s time for all of us to unite and try to make a change. This project may not be the solution, however, it’s one step closer towards turning the world into a better place”, says Jordana Guimaraes – founder of “The NYLON Project”.

The initial goal of this project is to give out 1,500 meals starting on December 1st, 2016 up until February 7th, 2017. Each person who receives a meal, will tell us their story of how they wound up on the streets and this will be shared via an IG page which will entice everyone who gives a meal to start sharing their stories with us and with this, creating a community of people helping people.

Jordana Guimaraes, founder of ACL PR & Marketing, has worked in the fashion/lifestyle industries for over 15 years. Her events have raised awareness and funds for numerous causes. Guimaraes founded The NYLON Project in December of 2016 with a mission to “give a face to homelessness” worldwide. Born and raised in Rio de Janeiro, Brazil, this issue been a lifelong concern of hers. Launched in her current base- New York City – it was an overnight success. The project is compiled of many fashion/entertainment initiatives, utilizing celebrities, influencers, fashion, beauty and lifestyle brands, to create a viral #ItCanBeYou campaign.

“It’s time people stop judging and start relating. Through compassion and love, we can make the world a better place. We all deserve a second chance in life,” says Guimaraes.


Atlanta Children’s Shelter (ACS)


A staggering 2.5 million children are now homeless each year in America. This historic high represents one in every 30 children in the U.S. I wear Shade to end Childhood Homelessness!
Our loving, professional child care workers, social workers and volunteers believe in the vulnerability of the child and the hope for their future. We provide comfort, safety, love, reassurance… and a hug when needed. We also provide the more tangible life threads:
– Offer employment counseling, job development and other job assistance services,
– Offer ongoing case management and family counseling,
– Offer housing assistance through Aftercare Program,
– Daily nutritional meals and snacks, served piping hot with a smile,
– Bi Weekly, on-site well-child checks, plus immunizations and referrals for primary health care,
– Cultural and enrichment activities, including weekly field trips to Fernbank, the Atlanta Zoo and other fun places children love and thrive on, and
– Educational opportunities that are customized to the particular needs of homeless children.

Ours is a safe haven, completely free of charge, for as long as a child needs us!


4Sarah, Inc.


According to the U.S. State Department over 600,000 people are trafficked across international borders every year, of which 80% are female and half are children. I wear Shade to end the demand for human trafficking!

4Sarah is a faith based nonprofit organization whose mission is to empower change in the life direction of women and girls who are adult entertainers, prostitutes, escorts, porn stars, or victims of sex trafficking by offering a holistic approach as well as an educational, emotional, physical, and spiritual support. With the support from our communities and churches, 4Sarah will be able to provide a system of care to women seeking to exit a life in the adult entertainment industry.


Haven of Light


Domestic violence is the willful intimidation, physical assault, battery, sexual assault, and/or other abusive behavior as part of a systematic pattern of power and control perpetrated by one intimate partner against another. It includes physical violence, sexual violence, psychological violence, and emotional abuse. The frequency and severity of domestic violence can vary dramatically; however, the one constant component of domestic violence is one partner’s consistent efforts to maintain power and control over the other.

Domestic violence is an epidemic affecting individuals in every community, regardless of age, economic status, sexual orientation, gender, race, religion, or nationality. It is often accompanied by emotionally abusive and controlling behavior that is only a fraction of a systematic pattern of dominance and control. Domestic violence can result in physical injury, psychological trauma, and in severe cases, even death. The devastating physical, emotional, and psychological consequences of domestic violence can cross generations and last a lifetime.

On average 1 in 3 women and 1 in 4 men have been victims of (some form of) physical violence by an intimate partner within their lifetime.


The CARE Project, Inc.


Did you know that one in two men and one in three women in the U.S. are expected to be diagnosed with the big C, cancer? Wear Shade to find a cure for cancer!

The mission at The CARE Project, Inc. is to provide support for both male and female breast cancer patients undergoing & recovering from treatment. The CARE Project realizes that while patients are undergoing and/or recovering from treatment, most cannot work full time and therefore their incomes are significantly less than usual.  This means that everyday necessities become luxuries.  The CARE Project aims to help with those very needs so the patient can focus on healing.


My Three Sicklers Sickle Cell Foundation


Sickle cell disease (SCD) affects people of many racial and ethnic groups. In the United States alone, 90,000 to 100,000 people―mainly Blacks or African Americans―have SCD. The disease occurs among about 1 of every 500 Black or African-American births and among about 1 out of every 36,000 Hispanic-American births.

My Three Sicklers Sickle Cell Foundation’s mission is to increase the public’s awareness of sickle cell anemia. They aim to support awareness, education and research pertaining to sickle cell anemia as well as provide support to families affected by this life threatening disease.